Completing the Tea Service
There's more to serving tea than
just the leaves.
by Mary Finn Shapiro
When Oscar Hammerstein wrote the lyric describing
tea as a "drink with jam and bread" he didn't get it quite right.
More accurately put, tea is a drink sometimes had with jam and bread, accompanied
bydepending on your preferences and budgeta teapot, teacup, tea infuser,
tea press, tea strainer, thermometer, disposable filter, tea sack, cozy,
trivet, sugar swizzle stick, and/or demarara sugar. And that's far from
the end of the list!
Pots
For many tea drinkers, a teapot is the first tea accessory that comes to
mind, especially as loose-leaf tea becomes more and more popular in this
country. Teapots come in all shapes and sizes, materials and prices.
The Metropolitan
Tea Company offers German glass teapots from Jena Glass, a company that
has been at the top of its industry since 1898.
The Metropolitan Tea Company offers a wide variety of teapots, from glass
to ceramic to stainless-steel. Teapots from the famous Jena Glass, Germany's
premier glass company since 1898, come with infusers, are heat-resistant
(they can be used on stove tops), and microwave- and dishwasher-safe. Styles
range from the Mikado, based on classic Japanese designs, to the Luna, a
teapot with more modern lines.
Available
in 15 colors, The Metropolitan Tea Company's ceramic teapots offer retailers
nearly every possible color combination.
Henley stainless-steel teapots also have their own infuser, and according
to The Metropolitan Tea Company's catalog, "provide a 'no-hassle' way
to deal with loose tea. Simply scoop the required amount of tea into the
fine mesh basket and when you're finished, dump the spent leaves into the
garbage."
With offices in Toronto and Buffalo, N.Y., The Metropolitan Tea Company
sells a colorful and reasonably priced line of ceramic teapots modeled after
the classic Brown Betty design. The sizes of these teapots vary from two
cups to six, with the exception of a one-cup "tea for me" being
the smallest of the group. Available in 15 colors, the pots lend themselves
to being color mixed and matched within any one size.
Simpson
& Vail teapots appeal to all tastes, from the whimsical to the traditional.
Simpson & Vail, a specialty food, coffee and tea company located in
Brookfield, Conn., offers traditional teapots in a wide range of patterns
and designs, including Poland's famous cobalt blue Bunzlauer stoneware.
The Majolica teapots offer whimsical variety in the shape of a frog or a
bird. Irish rose chintz patterns appeal to the traditionalist, as do classic
Blue Willow sets. There's even a Brown Betty, "touted as making the
best tea in the world because they are made with red clay which retains
heat better than other clays." Simpson & Vail's Brown Bettys are
made in the only Brown Betty factory remaining.
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| Some of
Cardew's most popular designs come from its line of Disney-themed
tea accessories, like these Alice in Wonderland and Winnie the Pooh
teapots. |
For those tea lovers who collect both decorative and functional teapots,
Cardew Design North America offers teapots of exceptional uniqueness and
design. According to Guy Williamson, president and CEO of Cardew Design
North America, the two areas that the company does best as far as what sells
are its functional tea products, such as the Alice in Wonderland set, and
the collectibles line, where everything (Popeye, Brutus, Olive Oyl heads,
miniature furniture, stoves, and sewing machines, for example) is made as
a teapot. The collectibles line is more ornamental and not intended for
everyday use. The typical customer for this line is older, and is willing
to make a more discerning purchase for themselves, their children, or grandchildren.
Williamson, whose business doubled last year during difficult times, offers
200 or so items in the Cardew product line, which completely changes over
the course of three years; in other words, each year brings approximately
70 to 80 new pieces across a wide range of designs.
Walt Disney designs on Brown Betty teapots are the strongest sellers. Alice
in Wonderland, which is a 10-piece set, is also an extremely popular item.
These functional sets are dishwasher- and microwave-safe. They're also fun;
children and adults can actually serve tea and "tea foods" with
the set.
Bodum's
Assam tea press has a stainless-steel filter and is available in 17-ounce,
34-ounce and 51-ounce sizes.
Bodum Inc., with a U.S. sales office in Sturtevant, Wis., offers an elegant
and functional tea product line, ranging from glass/stainless-steel teapots,
tea infusers and tea presses, to tea warmers, tea glasses and tea clips.
Many are named after teas, such as the Assam, a globe-shaped glass tea press
with a stainless-steel filter. A metal warmer is also available (a candle
is the heat source) to keep tea at the right temperature once made.
The Ceylon,
from Bodum, comes with a removable filter, which enables the iced tea jug
to be used for other types of beverages.
Additionally, Bodum makes a versatile iced tea jug, the Ceylon, which comes
with a filter that can be removed, thus transforming the iced tea jug into
a container for other beverages, such as juice or milk. The company also
offers a series of glass filters with lids, and tea glasses with filters.
And the Rest ...
Beyond teapots and cups, there is a whole world of other accessories available
for the tea lover who wants to do it rightand also loves to shop.
An important
part of the tea-making and serving process is using the right equipment.
For instance, use a long-handled infuser for a single cup of tea, and a
mesh tea ball for brewing a whole pot.
Tea infusers are perhaps one of the most useful accessories, as they complement
the sale of whole leaf loose tea. The Metropolitan Tea Company offers more
than three dozen different infusers, and suggests that retailers stock different
types. According to the company, consumers typically buy different infusers
for specific applications. For example, long-handled infusers work well
for a single cup of tea, while mesh tea balls are great for making sun tea.
One hint for your customers: tell them not to pack the infusers too tight;
the tea leaves need room to expand. Strainers are for those who wish to
place loose-leaf tea directly into the pot. Simpson & Vail carries silver-plated
strainers and bowls (to catch the drips and protect table surfaces), as
well as china strainers. Strainers are available in sizes to fit both individual
cups and teapots.
Simpson
& Vail offers strainers to fit both cups and teapots.
Many other devices--useful, frivolous, and whimsical--are available for
tea. Specialty coffee and tea retailers can decide which products suit their
shops' space demands and customer needs. A short list would contain the
following items: measuring devices, lemon squeezers, dripless teapot gadgets,
sugar tongs, timers, disposable and reusable filters, tea tins, tea bag
holders, and tea linens.
Shopping Guide
- Bodum, Inc.
- Sturtevant, Wis.
- (262) 884-4650
- www.bodum.com
- Cardew Design
- North America
- (908) 696-1982
- www.cardewdesign.com
- Simpson & Vail, Inc.
- Brookfield, Conn.
- (800) 282-8327
- or (203) 775-0240
- www.svtea.com
- The Metropolitan
- Tea Company
- Buffalo, N.Y. and Toronto
- (800) 388-0351
- or (416) 588-0089
- www.metrotea.com
Please Note: Some pictures or diagrams
are only
available through the printed media.
Originally
published - December 2002
Specialty Coffee Retailer.
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