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Dunkin' Donuts announced today it opened 481 new locations worldwide in 2009.
Ninety percent of the 171 locations it opened in the US were outside the brand's core market in New England, a company representative said. One hundred thirty-one of the new locations were franchised.
"Despite the economy, Dunkin' Donuts experienced strong net growth across the U.S. as well as internationally," said Nigel Travis, the company's chief executive officer.
In addition, the company signed multi-store development commitments in more than 20 areas around the country, including new markets such as Louisville, KY; Birmingham, AL; Dayton, OH; Madison, WI and Erie, PA. International expansion included net new locations in China, Korea, Thailand, the United Arab Emirates, and the Bahamas.
One reason for the company's success is its flexible design concepts for its franchise locations, said Jenna Kantrowitz, a spokesperson for Dunkin' Donuts. These design concepts include free-standing stores, end caps, in-line sites, kiosks and gas stations. |
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