The annual World Tea Expo, the world’s largest trade show for the tea industry, will hold its 10th show June 1-3 at the Las Vegas Convention Center.
This year’s show is expected to draw more than 4,500 visitors to more than 200 vendor booths, showing the freshest tea products to enhance the retail tea experience. Attendees will also have the chance to take advantage of more than 40 in-depth, hands-on educational seminars, skill-building workshops, technical sessions and focused tastings. In addition to tea suppliers, exhibitors will include unique tea ware manufacturers, baked-goods suppliers, innovative tea product manufacturers and specialized accessory and gift dealers.
“When founded, World Tea Expo's vision was to develop and bring greater awareness to the tea industry,” Rona Tison, senior vice president of corporate relations for ITO EN (North America) Inc., a purveyor of Japanese green tea products and beverages in the United States.
“It's exciting to see that vision executed through all the training and education that Expo offers each year. It's commendable how World Tea Expo has attracted all of the industry players, to create a dialogue to support the growing trend of tea,” says Tison, who has exhibited at the previous nine shows.
Retailer and World Tea Expo attendee Lisa Baughman, of Take Thyme Today in York, Pa., reflects on the Expos she’s attended during the last 10 years. Her retail business offers more than 140 loose teas and shares proper brewing techniques with customers.
“When I think of the Expo in the last decade, I think of demographics and how the industry has matured from simply tea rooms to innovative tea retail storefronts and chains,” Baughman says. “Indeed, tea has a much broader audience now. It’s more available and there’s a wider variety....And as the industry has progressed, so has my business. I have a deeper knowledge of the beverage and a more successful retail business, thanks to attending World Tea Expo.”
For this year, World Tea Expo adopted a “no-repeat” policy for its educational sessions, with all educational content brand-new. The conference program includes core conference seminars, executive and technical content, focused tastings and hands-on skill building workshops, in addition to the annual new business boot camp.
Session titles include:
· Will Tea Ever Be as Big as Coffee?
· Understanding the Tea Retail Shopper
· Expo Evaluates Grocery Store Tea Blends
· TDS (Total Dissolved Solids) in RTD Teas: How Much Is Enough?
· Improving the Tea Customer's Palate
Further, the Expo offers a World Origin Tasting Tour that covers the tastes and cultures of some of the most important tea growing regions in the world: China, India, Sri Lanka, Japan, Nepal, Korea and Taiwan. At each “destination,” attendees explore the country's tea culture and unique manufacturing processes and taste teas of that origin.
For more information, visit www.worldteaexpo.com.
World Tea Expo is a product of World Tea Media.